Archives for posts with tag: waste

We finally due to some help from friends, have the About2Buy Facebook Fan Page set up. But is currently  a lonely place, we need some Likes. Please visit here: We will be honored to have you visit.

Thank You,



 NEWS FLASH: It’s official, there are now more ways to capture a consumer than there are actual consumers. The only way to redirect is for consumers to begin selling access to themselves. Live Free Change Everything at

Facebook’s update, the so-called super charged open graph and semantic web experience are here. Not a big surprise, any who are involved in research of the Internet could have predicted this and more. Up to this point, they appear to be doing what Microsoft had done for years with various “new” versions of windows. We were inched along slowly just enough to impress but nowhere near their real capacity.

The open graph is here to stay for those who take part (which are aplenty). The offering & service monitors user activity and intentions (‘using’, ‘searching’, ‘wanting’, ‘shopping’, ‘watching’, ‘playing’, ‘reading’ and listening’) to the Open Graph via app integration. Every action you take will be noted, examined and acted upon like no other. It’s official, the internet has turned into an interactive television. The only difference is this TV knows everything you do, Internet privacy is forever gone.

Why is this all being done? What need(s) does it solve? The 1st. and primary reason is to create advertising and marketing revenue. I can see (or hear) the Facebook sales pitch on this already, but don’t blame me for telling you “It’s all about the money”.

So how will it work? It’s pretty simple really. You show (by your behavior online) an interest in (for example) “Digital Camera’s”, and presto magico offerings and ads begin showing up in a whole bunch of creative ways. Why?, because Facebook told some camera provider that they (for a fee) will be given a “Chance” to capture your attention.

While thinking more of this and other forms of tactics like. I walked within about 5 to 6 feet of my front door, the dog (a very ambitious lab) jumps up and blazes a path to the door. Due to past behavior (Facebook open graph) he thought I was going outside where he very much desired to go. He (as many advertisers discover) was disappointed to realize (after his energy investment) that I was actually navigating towards the bathroom. This and many other fun little exercises comically take place often. Walk near the dog food and get ready to be greeted by a galloping, panting, happy bundle of joy with a waggly tail. Drive by any Dairy Queen and soon discover almost every child apparently must work for, loud proclamations in favor of are advertised (painstakingly so) for what some may call an eternity. So I could go on more with this but I’m sure you all get the picture, these conditioned responses are nothing new and have been applied since the dawn of time (especially to animals).

Now as you can imagine, we here at About2Buy are overjoyed as to the “all about the money” direction Facebook has taken with. For even though there is a whole bunch of creative math associated with the execution of, the strategy is no more intuitive than ancient man hiding behind a bush in close proximity to a “wild game path” anticipating dinner may walk by at any moment.

So as this “offensive” dumbing down of our intellect continues, Facebook (Mans best friend) in one fell swoop just “removed the Fourth of July from the calendar”. Now that’s impressive!

Live Free


In coding theory error detection and correction or error control are techniques that enable reliable delivery of digital data over unreliable communication channels. Many communication channels are subject to Channel Noise, and thus errors may be introduced during transmission from the source to a receiver. Error detection techniques allow detecting such errors, while error correction enables reconstruction of the original data. Source:

Ok so what is the error?

Answer: Consumers Fragmented Pursuits.

So what is a commerce pursuit?

Answer: Random searching, review reading, discussions and the various acts associated with the certain acquisition of a product or service.

So what is the proposed error control?

Answer: A process by which random, fragmented (commerce) pursuits are harnessed and redirected to establish reliable organization.

What is the error correction?

Answer: Detect the “noise” (fragmented pursuits), organize and re-energize for the production of a successful result.

Why are we addressing this concern?

Because the internet currently may provide more net profit to advertising (and all related) as a whole than product selling. This could cause conversions (in all actuality) to be unattractive. For when a consumer converts, the quest is over and advertising (and related revenue) cease in relationship too.

Clarification: To all that are involved in the advertising and marketing chain (excluding conditional affiliates), it is more profitable when the consumer does not convert for an extended period of time.

So the argument from here can commence, who in the process deserves more of the profit?  The product provider who acquires and provides the item or the advertiser who through various channels produces the consumer?


Isn’t Today The Future You Envisioned Yesterday?


If you use these quotes in any form, remember to quote the source.

Being part of the future is more about aligning yourself with than pursuing to become part of. The future is not a place ahead we are aspiring to reach, but more-so as a forward place formed by inspiration and ideas which is moving toward’s the present.

Brad Gunderson

If you use these quotes in any form, remember to quote the source.

Wow, inspired and enraged many by way of the last post, The answer contains a question.

When inside how difficult is it to experience the outside?

There is evidence one may advance the other!


I had this thought and am not exactly sure where to start.

I went and had an Ice cream cone recently, crazy enough I did it on my own. Kinda rare occurrence these days and I am sure some social media guru is kicking himself knowing that I was not captured by his marketing machine. I mean really, how did this guy go buy an Ice creme cone without us capturing him with the following types of marketing tools and tactics:

Scroll down to the bottom of this post to continue for this list a little long

The Many Forms of Web Marketing:

1) Corporate Domain

A) Corporate Site

B) Portal Strategy

C) Microsites for Segmentation

D) Interactive Web Marketing

E) Intranet

F) Extranet

G) Regionalization

2) Search Marketing

A) Search Engine Optimization (SEO)

B) Search Engine Marketing (SEM)

3) Out Bound and Syndicated Web Marketing

A) Email Marketing

B) Invasive Marketing

C) Syndicated Content and RSS

4) Brand Extension

A) Web Advertising

B) Contextual Advertising

C) Sponsorship and /Cross branding

D) Social Advertisements 

E) Widget Advertising

F) Affiliate Marketing

5) Community Marketing and Social Media Marketing

A) eCommerce/Rating Sites

B) Social Networking, Forums, Wikis, Collaboration

C) Syndicated Marketing

D) Podcast Marketing

E) Blogging

F) Widget Marketing

G) Online Video and Live Streaming

H) Instant Messaging, Presence

I) Tagging, Collective Tools

J) Voting Features

K) MicroMedia

L) Infinite Other Flavors

6) Virtual Worlds

A) Virtual Worlds

B) Online Massive Multi Player Games

C) Online Games

7) Related Mediums

A) Internet TV (IPTV)

B) Mobile Content

8 ) Experimental: To Watch

A) Portability of the Social Graph

B) Vendor Relationship Management

Source: Jeremiah Owyang,  January 1st, 2008,

There is more I am sure but the list above will lend an idea of the vast amount of effort going into attaining and retaining us for a purpose. So much exists that I am not sure how I slipped through the cracks and acquired my “Ice cream Cone” all by myself without anyone (manipulating) redirecting my thought process.

All this promotional noise being wasted out there upon the internet with much of not directed appropriately. I was on the internet all that morning and not one deal, ad or social media message engaged me as an immediate Ice cream buyer. But I saw a bunch of ads for everything but. For instance, cars, camera’s, computers, etc. and so on.

I wonder when there will be a way for all to stop wasting so much energy, resources and time, the list above says it all. is a fantastic solution if your like me and do not want to be just an “Ant in social media’s Ant farm”.

Coming soon (globally) to a planet near you!

One may tend to explore things much more deeply than most having been involved for such a long time. Childhood, teen, young adulthood and now (in my prime) memories tend to all surround  or be in close proximity to commerce. In our house growing up I am sure it was much like having parents that were professional athletes, we lived and breathed everyday in Buyer/Seller exchanges. The thousands of discussions, experiences and application really became remarkable in my early thirties. It’s like at a certain point “you turn pro” so to speak, a feeling that no one could throw any form of circumstance at you in commerce that you could not immediately have a successful reaction for.

When computers began coming of age and at some point in the late seventies became a little more attainable for the “rest of us”, I received my 1st. computer (radio shack TRS 80). Later in 1982 I can remember our High School acquired their 1st. computers (Apple’s) and when I had my 1st (brief) stint with college I saw the extended possibilities of computers which were communicating with each other at great distances. Of course immediately I started looking through the only glass I have known of which was commerce. Thinking wouldn’t be great if somehow buyers and sellers could communicate through these connections on their computer screens. Now of course from that time it would be the nineties before we would see any extensions into this realm.

Somewhere though along the way i have to tell you, it all took a very unexpected route. I thought right off the bat that the users (Buyers) would lead the process, and boy was I so very wrong. Marketing, advertising and all that is like it got its fingers dug in deep and now seems as if there is no looking back. Even now with social networking you would think the consumer had another chance at leading the Buyer/Seller process, but again as inefficient as the current system is I am being proven wrong as we speak.

How much energy do you think has to be used (expelled) to get just one internet user to buy a product online? Social media marketing, Target marketing, pay per click, analytics, Blogging, Sales lead generation and the list goes on and on and on. All this just to bring a Buyer and Seller together when the time is right, we now have the most complex and wasteful commerce system one could have ever imagined and it’s getting worse. Today we for  many reasons need to become more “green” in our thinking when we look at the way commerce works. We all have our “things” of which we are inclined to take possession of, why don’t we do a little less as to achieve the same result. A consumer may “confidently”get exactly what is desired at the best possible price and sellers may easily make a large amount of (profitable) sales as to continue their pursuits. <= notice that is a period at the end of that sentence.

About2Buy has the all in one solution for this in a never before facilitated social format of which will (quite frankly) amaze all those who know that going green is not just the wave of the future, it is our immediate requirement.

Thanks for listening

Commerce has changed so very much, take a look at the last 10 years. While the internet has matured, the way we conduct business or acquire that of which we desire has specifically moved towards automation. Certainly automating a process on paper looks as if it may lower the cost of the process, but does it really?

Automation does (on the front end) create and enviroment of which consumers may realize a savings. But to the companies who participate it (in my opinion) has come at what could be an enormous cost. Take a look at the example below, this disparity certainly identifies a certain disconnection sellers have about their potential or current customers perception.

Now this gap identified above is of no big surprise, I mean who really engages a consumer actively and consistently on a personal level any more. No wonder insight as too “actual”  concerns are (anymore) so misunderstood, no one has a clue! Well just about no one, except for those few businesses remaining who actually engage there customers actively and as friends. In doing so there is a real human connection of which facilitates insight beyond what has been available in the virtual world, a sort of mysterious intuition that expands upon each interaction. Having, developing and accumulating such as perceived on a one on one basis provides businesses with a depth of knowledge second to none. Imagine the insight long running businesses who engage consumers on a one on one basis for 10, 25, 50 even 75 years could possess after interacting with thousands if not hundreds of thousands in such a manner, who could put a value on that?

Now businesses upon the internet are spending massive amounts of money attempting to shorten the gap as to know and understand there customers more precisely. I would bet the amount being spent by some of the larger enterprises would equal that of hundreds if not thousands of employees who could be personally engaging these very important customers as to pass along to the company the many insights gained from the interaction. As the above illustration demonstrates quite well, automation has a long ways to go if it were to replace human interaction.

About2buy has a grand tool that will greatly aid in the facilitation of these valuable interactions in every social network imaginable. This and much more provided will most certainly increase operational efficiency, substantially reduce costs and most importantly increase sales productivity on a grand scale and all done in an ground breaking “automated” environment. Hold on, good things are coming!

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