Archives for posts with tag: venture

What is a destination, is it where we intend to arrive? Not just for travel, a destination for many is the desired end result. Examining this behavior in the products we seek, there are several roles:

(1) The Traveler – Conducts oneself more as a tourist, rewarded by the journey. The destination could be any along the way.

(2) The Commuter – Focused solely upon arrival at the destination. End point remains the goal.

In commerce,  (1) is a shopper, (2) is a buyer. Daily, there are a healthy amount of about the web, (1) “the traveler” is by far the most highly sought. Why would this be,  wouldn’t the “commuter” be of most interest? Well that depends upon your point of view, are you selling product or selling advertising? Not hard to realize upon the Internet, the prior promotes “buying”, the latter promotes “shopping”. If shoppers convert to buyers rapidly, less advertising is required. As a (remedial) result spending for will decrease, increased margins (for sellers) are the result.  Decreased margins for advertising also is the result.

So is devoting more time and effort to advertising the most efficient path for sellers to follow? Not really, in fact efforts as will definitively increase costs equal to the amount of realized gain. If this is what one prefer’s to do, we wish you well. If as an effort one would prefer to gain additional profit, than a more direct alignment to the consumer should be sought.

Sellers everywhere have but a brief moment remaining. If the “destination” does not become more-so of favor, everyone in one capacity or another will (without benefits) end up working for Google, Facebook and alike. About2Buy is coming to remove your dependence from, if you buy or sell anything upon the Internet, sign up for this extraordinary ventures website “beta test” at: http://www.about2buy.com/.

Live free, Live well!

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Watching all the social internet noise my mind can assimilate, many a thing become clear. One consideration is to imagine the social compared to marriages, friendships and relationships. I’m sure psycho Therapists and alike are having great fun as of late, especially when observing the environments provided. More like ecosystems than any, they structure themselves as to create the actions and behaviors to sustain.

When said ecosystems reach a level of influence upon their users, many become bored and seek to deepen their relationship with. Now normally this is done to expand population and to comfort the financial bottom line through exploitation of. Don’t get me wrong the sites and tools of which I refer are quite attractive and useful to those who frequent. But as stated in earlier posts, many expansions enacted have but one fiscal purpose.

As some expansions of service are well intended, it is very important to balance the offerings and not to “Smother” the relationship. This as mentioned may describe the actions of many who are no longer. Users basically disengage (divorce) from overwhelming feelings like that of a smothered relationship.

Now while the Tech press, bloggers, social media, etc. have glorified the many and much released by Facebook (F8) recently, I have this strange feeling the relationship Facebook just adjusted may have initiated the “smothering” process of which does not usually go well. It’s kinda interesting how a certain type of personality when absent of  healthy relationship experience acquires this habit to smother. Internal feelings that speak “I want so much for this to work out”, I want you so very much”, “please don’t leave me” persist to destroy what may have been a perfectly good relationship.

OK, so we all are aware of (from our own life’s experiences) or been at the giving or receiving end of, but could such notion be applied toward an Internet social enterprise? If from this point of view one considers, it is not unthinkable to notice? Everyone loved the relationship they had in the beginning, what we have now is too much to handle.

As we learn, observe and prepare this extraordinary service called About2Buy.com, It is certain we will leave all guests alone to venture, discover and participate as they will. We will be here to share it with and careful not to push it upon.

“Living free” is unrivaled, Cheers!

 NEWS FLASH: It’s official, there are now more ways to capture a consumer than there are actual consumers. The only way to redirect is for consumers to begin selling access to themselves. Live Free Change Everything at About2Buy.com

Facebook’s update, the so-called super charged open graph and semantic web experience are here. Not a big surprise, any who are involved in research of the Internet could have predicted this and more. Up to this point, they appear to be doing what Microsoft had done for years with various “new” versions of windows. We were inched along slowly just enough to impress but nowhere near their real capacity.

The open graph is here to stay for those who take part (which are aplenty). The offering & service monitors user activity and intentions (‘using’, ‘searching’, ‘wanting’, ‘shopping’, ‘watching’, ‘playing’, ‘reading’ and listening’) to the Open Graph via app integration. Every action you take will be noted, examined and acted upon like no other. It’s official, the internet has turned into an interactive television. The only difference is this TV knows everything you do, Internet privacy is forever gone.

Why is this all being done? What need(s) does it solve? The 1st. and primary reason is to create advertising and marketing revenue. I can see (or hear) the Facebook sales pitch on this already, but don’t blame me for telling you “It’s all about the money”.

So how will it work? It’s pretty simple really. You show (by your behavior online) an interest in (for example) “Digital Camera’s”, and presto magico offerings and ads begin showing up in a whole bunch of creative ways. Why?, because Facebook told some camera provider that they (for a fee) will be given a “Chance” to capture your attention.

While thinking more of this and other forms of tactics like. I walked within about 5 to 6 feet of my front door, the dog (a very ambitious lab) jumps up and blazes a path to the door. Due to past behavior (Facebook open graph) he thought I was going outside where he very much desired to go. He (as many advertisers discover) was disappointed to realize (after his energy investment) that I was actually navigating towards the bathroom. This and many other fun little exercises comically take place often. Walk near the dog food and get ready to be greeted by a galloping, panting, happy bundle of joy with a waggly tail. Drive by any Dairy Queen and soon discover almost every child apparently must work for, loud proclamations in favor of are advertised (painstakingly so) for what some may call an eternity. So I could go on more with this but I’m sure you all get the picture, these conditioned responses are nothing new and have been applied since the dawn of time (especially to animals).

Now as you can imagine, we here at About2Buy are overjoyed as to the “all about the money” direction Facebook has taken with. For even though there is a whole bunch of creative math associated with the execution of, the strategy is no more intuitive than ancient man hiding behind a bush in close proximity to a “wild game path” anticipating dinner may walk by at any moment.

So as this “offensive” dumbing down of our intellect continues, Facebook (Mans best friend) in one fell swoop just “removed the Fourth of July from the calendar”. Now that’s impressive!

Live Free

 

In coding theory error detection and correction or error control are techniques that enable reliable delivery of digital data over unreliable communication channels. Many communication channels are subject to Channel Noise, and thus errors may be introduced during transmission from the source to a receiver. Error detection techniques allow detecting such errors, while error correction enables reconstruction of the original data. Source: http://www.wikipedia.org/

Ok so what is the error?

Answer: Consumers Fragmented Pursuits.

So what is a commerce pursuit?

Answer: Random searching, review reading, discussions and the various acts associated with the certain acquisition of a product or service.

So what is the proposed error control?

Answer: A process by which random, fragmented (commerce) pursuits are harnessed and redirected to establish reliable organization.

What is the error correction?

Answer: Detect the “noise” (fragmented pursuits), organize and re-energize for the production of a successful result.

Why are we addressing this concern?

Because the internet currently may provide more net profit to advertising (and all related) as a whole than product selling. This could cause conversions (in all actuality) to be unattractive. For when a consumer converts, the quest is over and advertising (and related revenue) cease in relationship too.

Clarification: To all that are involved in the advertising and marketing chain (excluding conditional affiliates), it is more profitable when the consumer does not convert for an extended period of time.

So the argument from here can commence, who in the process deserves more of the profit?  The product provider who acquires and provides the item or the advertiser who through various channels produces the consumer?

Thanks

Isn’t Today The Future You Envisioned Yesterday?

Brad

If you use these quotes in any form, remember to quote the source.

Being part of the future is more about aligning yourself with than pursuing to become part of. The future is not a place ahead we are aspiring to reach, but more-so as a forward place formed by inspiration and ideas which is moving toward’s the present.

Brad Gunderson

If you use these quotes in any form, remember to quote the source.

Wow, inspired and enraged many by way of the last post, The answer contains a question.

When inside how difficult is it to experience the outside?

There is evidence one may advance the other!

Brad

Venture Capital may need to shift its current focus from identifying how it may generate more creative ideas to identifying how it may foster an environment to recognize and accept creativity. It is human nature not to accept creativity due to it’s foreign nature, a habit of reverting to the familiar may identify why a  great investment presents itself (or appears to) so infrequently.

Science Daily ArticleWhy We Crave Creativity but Reject Creative Ideas http://bit.ly/rm5PEG

 

Here is one that throughout time has been an eternal challenge.

It is theorized that gold and many (if not all) of the heavy metals may have been formed at the very moment a star had spent all energy and collapses upon itself just prior to supernova creating these metals within this violent occurrence from spent matter remaining.

Now alchemists and scientist (self proclaimed and not) have all been attempting for hundreds of years to create gold as the stars with not much success. I mean really who could produce this kind of gravitational pressure, heat and resulting violence on earth as to reproduce, it’s impossible right?

Well not so fast in our conclusion, gold may be synthesized successfully in the very near future. This by way of nano-particles or possibly in a process developed within a nuclear reactor just to name a few. So hold on because eventually (it seams) most all human challenges are overcome by those with the appropriate (and sometimes complex) experience, background, education and focused attention.

When some invent or create that of which has been known (by those absent of the experience, background, education and focused attention) to not be feasible prior too, the usual critics come out of hibernation as to dispute efforts by soliciting opinion from those who frankly “have not a clue”. I mean really how could an opinion be valid unless it retains the necessary. Just reference the best selling book “Ouliers” http://en.wikipedia.org/wiki/Outliers_(book) and reference the “10,000-Hour Rule” if you have any doubts as too.

So to those who have doubts as to the time administered by it’s founder to this effort, here is the tally:

Direct research, study and experience in all that is B2C Buyer/Seller Exchanges (in the hundreds of thousands): 37,440 hours

Direct research and application into the development of the About2Buy Project: 14,740

If curious as to this “lead into gold projects” feasibility, solicit opinion from those who may know. If in doubt, just check how many hours they have in the “real world” application of, seldom does success materialize without. I would be more confident asking a cosmetics clerk of ten years within a large department store about B2C exchanges then any, this person would not only have accumulated the necessary knowledge but more importantly have applied it on a long term basis.

By the way, we did the work for you and have introduced the About2Buy processes to many (hundreds) of experienced (long term) B2C practitioners over the last seven years. The consensus as to our success is remarkably favorable!

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