What is a destination, is it where we intend to arrive? Not just for travel, a destination for many is the desired end result. Examining this behavior in the products we seek, there are several roles:
(1) The Traveler – Conducts oneself more as a tourist, rewarded by the journey. The destination could be any along the way.
(2) The Commuter – Focused solely upon arrival at the destination. End point remains the goal.
In commerce, (1) is a shopper, (2) is a buyer. Daily, there are a healthy amount of about the web, (1) “the traveler” is by far the most highly sought. Why would this be, wouldn’t the “commuter” be of most interest? Well that depends upon your point of view, are you selling product or selling advertising? Not hard to realize upon the Internet, the prior promotes “buying”, the latter promotes “shopping”. If shoppers convert to buyers rapidly, less advertising is required. As a (remedial) result spending for will decrease, increased margins (for sellers) are the result. Decreased margins for advertising also is the result.
So is devoting more time and effort to advertising the most efficient path for sellers to follow? Not really, in fact efforts as will definitively increase costs equal to the amount of realized gain. If this is what one prefer’s to do, we wish you well. If as an effort one would prefer to gain additional profit, than a more direct alignment to the consumer should be sought.
Sellers everywhere have but a brief moment remaining. If the “destination” does not become more-so of favor, everyone in one capacity or another will (without benefits) end up working for Google, Facebook and alike. About2Buy is coming to remove your dependence from, if you buy or sell anything upon the Internet, sign up for this extraordinary ventures website “beta test” at: http://www.about2buy.com/.
Live free, Live well!