Archives for posts with tag: solution

Watching all the social internet noise my mind can assimilate, many a thing become clear. One consideration is to imagine the social compared to marriages, friendships and relationships. I’m sure psycho Therapists and alike are having great fun as of late, especially when observing the environments provided. More like ecosystems than any, they structure themselves as to create the actions and behaviors to sustain.

When said ecosystems reach a level of influence upon their users, many become bored and seek to deepen their relationship with. Now normally this is done to expand population and to comfort the financial bottom line through exploitation of. Don’t get me wrong the sites and tools of which I refer are quite attractive and useful to those who frequent. But as stated in earlier posts, many expansions enacted have but one fiscal purpose.

As some expansions of service are well intended, it is very important to balance the offerings and not to “Smother” the relationship. This as mentioned may describe the actions of many who are no longer. Users basically disengage (divorce) from overwhelming feelings like that of a smothered relationship.

Now while the Tech press, bloggers, social media, etc. have glorified the many and much released by Facebook (F8) recently, I have this strange feeling the relationship Facebook just adjusted may have initiated the “smothering” process of which does not usually go well. It’s kinda interesting how a certain type of personality when absent of  healthy relationship experience acquires this habit to smother. Internal feelings that speak “I want so much for this to work out”, I want you so very much”, “please don’t leave me” persist to destroy what may have been a perfectly good relationship.

OK, so we all are aware of (from our own life’s experiences) or been at the giving or receiving end of, but could such notion be applied toward an Internet social enterprise? If from this point of view one considers, it is not unthinkable to notice? Everyone loved the relationship they had in the beginning, what we have now is too much to handle.

As we learn, observe and prepare this extraordinary service called, It is certain we will leave all guests alone to venture, discover and participate as they will. We will be here to share it with and careful not to push it upon.

“Living free” is unrivaled, Cheers!


Facebook’s update, the so-called super charged open graph and semantic web experience are here. Not a big surprise, any who are involved in research of the Internet could have predicted this and more. Up to this point, they appear to be doing what Microsoft had done for years with various “new” versions of windows. We were inched along slowly just enough to impress but nowhere near their real capacity.

The open graph is here to stay for those who take part (which are aplenty). The offering & service monitors user activity and intentions (‘using’, ‘searching’, ‘wanting’, ‘shopping’, ‘watching’, ‘playing’, ‘reading’ and listening’) to the Open Graph via app integration. Every action you take will be noted, examined and acted upon like no other. It’s official, the internet has turned into an interactive television. The only difference is this TV knows everything you do, Internet privacy is forever gone.

Why is this all being done? What need(s) does it solve? The 1st. and primary reason is to create advertising and marketing revenue. I can see (or hear) the Facebook sales pitch on this already, but don’t blame me for telling you “It’s all about the money”.

So how will it work? It’s pretty simple really. You show (by your behavior online) an interest in (for example) “Digital Camera’s”, and presto magico offerings and ads begin showing up in a whole bunch of creative ways. Why?, because Facebook told some camera provider that they (for a fee) will be given a “Chance” to capture your attention.

While thinking more of this and other forms of tactics like. I walked within about 5 to 6 feet of my front door, the dog (a very ambitious lab) jumps up and blazes a path to the door. Due to past behavior (Facebook open graph) he thought I was going outside where he very much desired to go. He (as many advertisers discover) was disappointed to realize (after his energy investment) that I was actually navigating towards the bathroom. This and many other fun little exercises comically take place often. Walk near the dog food and get ready to be greeted by a galloping, panting, happy bundle of joy with a waggly tail. Drive by any Dairy Queen and soon discover almost every child apparently must work for, loud proclamations in favor of are advertised (painstakingly so) for what some may call an eternity. So I could go on more with this but I’m sure you all get the picture, these conditioned responses are nothing new and have been applied since the dawn of time (especially to animals).

Now as you can imagine, we here at About2Buy are overjoyed as to the “all about the money” direction Facebook has taken with. For even though there is a whole bunch of creative math associated with the execution of, the strategy is no more intuitive than ancient man hiding behind a bush in close proximity to a “wild game path” anticipating dinner may walk by at any moment.

So as this “offensive” dumbing down of our intellect continues, Facebook (Mans best friend) in one fell swoop just “removed the Fourth of July from the calendar”. Now that’s impressive!

Live Free


What a crazy ride this is……….Wow! Hard to sleep and can’t wait to start the day. Energy beyond belief, it must be good.

In coding theory error detection and correction or error control are techniques that enable reliable delivery of digital data over unreliable communication channels. Many communication channels are subject to Channel Noise, and thus errors may be introduced during transmission from the source to a receiver. Error detection techniques allow detecting such errors, while error correction enables reconstruction of the original data. Source:

Ok so what is the error?

Answer: Consumers Fragmented Pursuits.

So what is a commerce pursuit?

Answer: Random searching, review reading, discussions and the various acts associated with the certain acquisition of a product or service.

So what is the proposed error control?

Answer: A process by which random, fragmented (commerce) pursuits are harnessed and redirected to establish reliable organization.

What is the error correction?

Answer: Detect the “noise” (fragmented pursuits), organize and re-energize for the production of a successful result.

Why are we addressing this concern?

Because the internet currently may provide more net profit to advertising (and all related) as a whole than product selling. This could cause conversions (in all actuality) to be unattractive. For when a consumer converts, the quest is over and advertising (and related revenue) cease in relationship too.

Clarification: To all that are involved in the advertising and marketing chain (excluding conditional affiliates), it is more profitable when the consumer does not convert for an extended period of time.

So the argument from here can commence, who in the process deserves more of the profit?  The product provider who acquires and provides the item or the advertiser who through various channels produces the consumer?


Isn’t Today The Future You Envisioned Yesterday?


If you use these quotes in any form, remember to quote the source.

Being part of the future is more about aligning yourself with than pursuing to become part of. The future is not a place ahead we are aspiring to reach, but more-so as a forward place formed by inspiration and ideas which is moving toward’s the present.

Brad Gunderson

If you use these quotes in any form, remember to quote the source.

Wow, inspired and enraged many by way of the last post, The answer contains a question.

When inside how difficult is it to experience the outside?

There is evidence one may advance the other!


The About2Buy solution is a grand example of our ability to form networks for exchange. This “new mutualism” will be at the core of the social support systems we build to form the new marketplaces of the future.

Phrase “New Mutualism”: Sara Horowitz,, September 1st. 2011

Interesting how people congregate around an effort. When doing so on a formal basis much of the time these congregations are named “Enterprises”. A way for those interested in shared endeavor(s) to join up and work towards mutual goals. These enterprises have strategy implemented from the top with various tasks of which have expected deliverable’s attached to them. In doing so these congregations (if dictated the correct strategy) succeed quite well and everyone gets paid on a consistent basis.

OK, so now that I have you interested enough to begin the second paragraph, I’ll let you know where I’m headed in all this. Why do enterprise endeavors (when implemented well) have such a strong track record of success? In contrast why is it so difficult for non enterprise individuals or entities to attain success especially upon the internet? I guess we would need to define success prior to passing judgment, but this is why so many companies are designing software for the “enterprise” currently.

The Internet of which the average Joe or Cindy access is of course utilized free of charge excluding some very reasonable online access fee’s. Due to this structure many sites we utilize upon the web to assist our endeavors have somewhat of a hidden agenda. In doing so each entity is stating (by their structure and behavior) come use our stuff but we are going to try and use you in an attempt to make a profit. Like television (but much more advanced) we in an incredible amount of creative ways are in one way or another being herded about like prized cattle from one pasture to another. Our success in what we intend to do is entirely placed into the hands of all these entities and we are forced to attempt to attain success according to their strategy and not our own. No wonder talented developers are jumping ship and moving out of the public or consumer arena (into enterprise development), it’s a highly manipulated playing field of which is getting much more difficult to introduce solutions too which will provide a successful experience to their (potential) users free from the influences of the Facebook’s and alike. There really is no way other than to “opt out” of the current imbalanced Internet system. And opting out they are and in an incredible amount of ways, but the average internet user is many times being left behind to fend for themselves in the abyss.

I mean really how long does it take (when in need of a product) to sort through all the disinformation, competing offers and other methods of funneling (you as a consumer) into a specific “Lair” so to speak? To tell you the truth I am (anymore) increasingly offended. All I want is to find real data about an item of interest, a (complete and entire) list of outlets to acquire said item along with price and a safe but incredibly easy way to pay. <= here’s the period at the end again.

Now this simplified, efficient and to tell you the truth very “healthy to our planet” proposition is now impossible for any to ask for anywhere on the open internet. Content advertising and all that surrounds it (social and not) has become (for lack of more kind words) a haven for “commercial sociopath’s”. The only way for any and all to resist as to preserve the true holistic commerce environment is unfortunately to “Opt Out” of the open internet all together. That’s right, a way for those who are inclined to change their playgrounds and playmates as to be more appropriately exposed to a more rewarding atmosphere. A place where one can become their own enterprise as to create their own strategy to ensure success, while gaining access to a real and true marketplace that places the “dignity of the consumer” at the forefront. This is what we have developed here at About2Buy and we so very much hope you all will be attracted to and use what we feel will be a highly successful venue for all to participate in.

Thanks Again,

Brad Gunderson



One may tend to explore things much more deeply than most having been involved for such a long time. Childhood, teen, young adulthood and now (in my prime) memories tend to all surround  or be in close proximity to commerce. In our house growing up I am sure it was much like having parents that were professional athletes, we lived and breathed everyday in Buyer/Seller exchanges. The thousands of discussions, experiences and application really became remarkable in my early thirties. It’s like at a certain point “you turn pro” so to speak, a feeling that no one could throw any form of circumstance at you in commerce that you could not immediately have a successful reaction for.

When computers began coming of age and at some point in the late seventies became a little more attainable for the “rest of us”, I received my 1st. computer (radio shack TRS 80). Later in 1982 I can remember our High School acquired their 1st. computers (Apple’s) and when I had my 1st (brief) stint with college I saw the extended possibilities of computers which were communicating with each other at great distances. Of course immediately I started looking through the only glass I have known of which was commerce. Thinking wouldn’t be great if somehow buyers and sellers could communicate through these connections on their computer screens. Now of course from that time it would be the nineties before we would see any extensions into this realm.

Somewhere though along the way i have to tell you, it all took a very unexpected route. I thought right off the bat that the users (Buyers) would lead the process, and boy was I so very wrong. Marketing, advertising and all that is like it got its fingers dug in deep and now seems as if there is no looking back. Even now with social networking you would think the consumer had another chance at leading the Buyer/Seller process, but again as inefficient as the current system is I am being proven wrong as we speak.

How much energy do you think has to be used (expelled) to get just one internet user to buy a product online? Social media marketing, Target marketing, pay per click, analytics, Blogging, Sales lead generation and the list goes on and on and on. All this just to bring a Buyer and Seller together when the time is right, we now have the most complex and wasteful commerce system one could have ever imagined and it’s getting worse. Today we for  many reasons need to become more “green” in our thinking when we look at the way commerce works. We all have our “things” of which we are inclined to take possession of, why don’t we do a little less as to achieve the same result. A consumer may “confidently”get exactly what is desired at the best possible price and sellers may easily make a large amount of (profitable) sales as to continue their pursuits. <= notice that is a period at the end of that sentence.

About2Buy has the all in one solution for this in a never before facilitated social format of which will (quite frankly) amaze all those who know that going green is not just the wave of the future, it is our immediate requirement.

Thanks for listening

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