Archives for posts with tag: real

Facebook’s update, the so-called super charged open graph and semantic web experience are here. Not a big surprise, any who are involved in research of the Internet could have predicted this and more. Up to this point, they appear to be doing what Microsoft had done for years with various “new” versions of windows. We were inched along slowly just enough to impress but nowhere near their real capacity.

The open graph is here to stay for those who take part (which are aplenty). The offering & service monitors user activity and intentions (‘using’, ‘searching’, ‘wanting’, ‘shopping’, ‘watching’, ‘playing’, ‘reading’ and listening’) to the Open Graph via app integration. Every action you take will be noted, examined and acted upon like no other. It’s official, the internet has turned into an interactive television. The only difference is this TV knows everything you do, Internet privacy is forever gone.

Why is this all being done? What need(s) does it solve? The 1st. and primary reason is to create advertising and marketing revenue. I can see (or hear) the Facebook sales pitch on this already, but don’t blame me for telling you “It’s all about the money”.

So how will it work? It’s pretty simple really. You show (by your behavior online) an interest in (for example) “Digital Camera’s”, and presto magico offerings and ads begin showing up in a whole bunch of creative ways. Why?, because Facebook told some camera provider that they (for a fee) will be given a “Chance” to capture your attention.

While thinking more of this and other forms of tactics like. I walked within about 5 to 6 feet of my front door, the dog (a very ambitious lab) jumps up and blazes a path to the door. Due to past behavior (Facebook open graph) he thought I was going outside where he very much desired to go. He (as many advertisers discover) was disappointed to realize (after his energy investment) that I was actually navigating towards the bathroom. This and many other fun little exercises comically take place often. Walk near the dog food and get ready to be greeted by a galloping, panting, happy bundle of joy with a waggly tail. Drive by any Dairy Queen and soon discover almost every child apparently must work for, loud proclamations in favor of are advertised (painstakingly so) for what some may call an eternity. So I could go on more with this but I’m sure you all get the picture, these conditioned responses are nothing new and have been applied since the dawn of time (especially to animals).

Now as you can imagine, we here at About2Buy are overjoyed as to the “all about the money” direction Facebook has taken with. For even though there is a whole bunch of creative math associated with the execution of, the strategy is no more intuitive than ancient man hiding behind a bush in close proximity to a “wild game path” anticipating dinner may walk by at any moment.

So as this “offensive” dumbing down of our intellect continues, Facebook (Mans best friend) in one fell swoop just “removed the Fourth of July from the calendar”. Now that’s impressive!

Live Free



In coding theory error detection and correction or error control are techniques that enable reliable delivery of digital data over unreliable communication channels. Many communication channels are subject to Channel Noise, and thus errors may be introduced during transmission from the source to a receiver. Error detection techniques allow detecting such errors, while error correction enables reconstruction of the original data. Source:

Ok so what is the error?

Answer: Consumers Fragmented Pursuits.

So what is a commerce pursuit?

Answer: Random searching, review reading, discussions and the various acts associated with the certain acquisition of a product or service.

So what is the proposed error control?

Answer: A process by which random, fragmented (commerce) pursuits are harnessed and redirected to establish reliable organization.

What is the error correction?

Answer: Detect the “noise” (fragmented pursuits), organize and re-energize for the production of a successful result.

Why are we addressing this concern?

Because the internet currently may provide more net profit to advertising (and all related) as a whole than product selling. This could cause conversions (in all actuality) to be unattractive. For when a consumer converts, the quest is over and advertising (and related revenue) cease in relationship too.

Clarification: To all that are involved in the advertising and marketing chain (excluding conditional affiliates), it is more profitable when the consumer does not convert for an extended period of time.

So the argument from here can commence, who in the process deserves more of the profit?  The product provider who acquires and provides the item or the advertiser who through various channels produces the consumer?


Isn’t Today The Future You Envisioned Yesterday?


If you use these quotes in any form, remember to quote the source.

Being part of the future is more about aligning yourself with than pursuing to become part of. The future is not a place ahead we are aspiring to reach, but more-so as a forward place formed by inspiration and ideas which is moving toward’s the present.

Brad Gunderson

If you use these quotes in any form, remember to quote the source.

Wow, inspired and enraged many by way of the last post, The answer contains a question.

When inside how difficult is it to experience the outside?

There is evidence one may advance the other!


While many engaged contain agenda’s not expressed, the tactics used become superbly interesting. Nice to know I am at an age where most are intuitively transparent, it just becomes more amusing as to how some attempt to hide them.

Those who think themselves as clever, always fail to recognize one who is.

Brad Gunderson

If you use these quotes in any form, remember to quote the source.

I had this thought and am not exactly sure where to start.

I went and had an Ice cream cone recently, crazy enough I did it on my own. Kinda rare occurrence these days and I am sure some social media guru is kicking himself knowing that I was not captured by his marketing machine. I mean really, how did this guy go buy an Ice creme cone without us capturing him with the following types of marketing tools and tactics:

Scroll down to the bottom of this post to continue for this list a little long

The Many Forms of Web Marketing:

1) Corporate Domain

A) Corporate Site

B) Portal Strategy

C) Microsites for Segmentation

D) Interactive Web Marketing

E) Intranet

F) Extranet

G) Regionalization

2) Search Marketing

A) Search Engine Optimization (SEO)

B) Search Engine Marketing (SEM)

3) Out Bound and Syndicated Web Marketing

A) Email Marketing

B) Invasive Marketing

C) Syndicated Content and RSS

4) Brand Extension

A) Web Advertising

B) Contextual Advertising

C) Sponsorship and /Cross branding

D) Social Advertisements 

E) Widget Advertising

F) Affiliate Marketing

5) Community Marketing and Social Media Marketing

A) eCommerce/Rating Sites

B) Social Networking, Forums, Wikis, Collaboration

C) Syndicated Marketing

D) Podcast Marketing

E) Blogging

F) Widget Marketing

G) Online Video and Live Streaming

H) Instant Messaging, Presence

I) Tagging, Collective Tools

J) Voting Features

K) MicroMedia

L) Infinite Other Flavors

6) Virtual Worlds

A) Virtual Worlds

B) Online Massive Multi Player Games

C) Online Games

7) Related Mediums

A) Internet TV (IPTV)

B) Mobile Content

8 ) Experimental: To Watch

A) Portability of the Social Graph

B) Vendor Relationship Management

Source: Jeremiah Owyang,  January 1st, 2008,

There is more I am sure but the list above will lend an idea of the vast amount of effort going into attaining and retaining us for a purpose. So much exists that I am not sure how I slipped through the cracks and acquired my “Ice cream Cone” all by myself without anyone (manipulating) redirecting my thought process.

All this promotional noise being wasted out there upon the internet with much of not directed appropriately. I was on the internet all that morning and not one deal, ad or social media message engaged me as an immediate Ice cream buyer. But I saw a bunch of ads for everything but. For instance, cars, camera’s, computers, etc. and so on.

I wonder when there will be a way for all to stop wasting so much energy, resources and time, the list above says it all. is a fantastic solution if your like me and do not want to be just an “Ant in social media’s Ant farm”.

Coming soon (globally) to a planet near you!

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