Time provides small spaces where immaturity may be transformed into opportunity.
Brad Gunderson credits his grandparents and parents — all longtime business owners in Siouxland — for his entrepreneurial ethic, which is helping him launch About2Buy. Click Photo for Full Article.
Re-associate, re-position, realign …..re-channel, are the words we use around here to describe our very detailed knowledge capital. After a total of seven years moving ahead with 2 1/2 years in planning and development, an understanding of all that is used and potentially could be used as to re-channel commerce, is deep and very diverse. We at this point could be one of the foremost in the field, if there was a field. We are getting kind of lonely, so very long without anything else showing up on a Google search. We either are blazing a path for others to follow, or are forever going it alone.
Re-Channeling is not popular because (frankly) many in all that is marketing and advertising are scared to death of it. In its most basic form, it is an “effective process possessing the correct personality to entice a very focused consumer to a more favorable outcome. This outcome “must” be more favorable to all parties involved (Buyer & Seller). As we have some very obvious ways proposed to accomplish this, there are some very exciting discoveries that are preserved. The timing of which will be groundbreaking to say the least.
So today I feel it important for those who read to know, it is not the intended path that may yield most and every. It is that unintended detour to which more and all may be placed.
Check out our “teaser” video on YouTube. http://youtu.be/aML-60kYtAk
Disintermediation refers to companies going directly to customers with products and services. No channel partners are used to move offerings or to manage interactions with customers. The CMO Survey (http://www.cmosurvey.org) asked managers to report whether their companies will increase their level of disintermediation in the next 12 months. The percentage responding “yes” has increased over the last three years as shown in the figure. In fact, there has been an increase of over 100% between August 2009 and August 2011!
Now there appear to be two good reasons.
1. Companies can learn more from customers through direct engagement.
2. Direct interaction can help you serve your customers more effectively.
This hits the nail squarely on the head. Internet commerce from its beginnings as a 24 hour catalog and ordering system has seen it’s better days, the consumer is tired of being herded as cattle across the Internet plain. But if no channel partner may be used to facilitate a holistic “Disintermediation” strategy, then how is it facilitated? Social Media…. nope, that’s a channel partner. Advertising….Nada, Channel partner again. Hmm then how is it done?
Enter the era of the “Intermediation of DisIntermediation”, the new tools of the online engagement trade. Certain tools to aid companies who are rapidly opting out of the current commercial system to more favorably connect directly to the consumer. About2Buy is at the forefront of such technology, as to more appropriately be inline with the (growing) many who have chosen this path.
Sign up for our Beta at: http://www.about2buy.com.
Live Free, Live Well
If you haven’t figured it out by now, it’s not really about the data. Actually by the time a solution is created to gather, many new data requirements emerge. It’s a never-ending battle to which we all feel required to tackle in one form or another. Thoughts and actions create the data or potential for something useful that may (for some) cause an opportunity to satisfy a need or desire. Harvesting to form a purpose from what was and is, tends to be what all this technology is about.
As we all by our every action create new data to be assimilated, there will forever more be a gap or space between data being formed and that which has yet to be assimilated. For now it appears that it is impossible for new data and the actions resulting from to appear precisely at the same time and in the same space (yes, time does exist). As we advance the space will just get smaller but may never be at once. For me this is great, absence of this singularity will continue to provide a welcome purpose.
As indicated prior, About2Buy (as most commercial efforts) is a product made possible by the enormous gap between pursuit and attainment. I mean really, how could one form a want/need and possession of precisely at the same time? To be weird about it, that would be like living and dying simultaneously. So as we build to provide our space-saving solution between buyer and seller, (upon the Internet) the gap between will be far smaller than it ever has been before. Live Free, Live Well!
Stay plugged in and sign up for our secret closed Beta: http://www.about2buy.com/
Click to enlarge
Source: Booz & Company
72% of those surveyed in the US prefer personalized offers (click on image to enlarge)
Throughout the years much has been written about spaces, the gaps between. If I am here and you are there, what is between us. If that is there and this is here, what may bring them together. There is so very much which may be done with that to which resides between. Appears at times to be our primary purpose.
Much of the time concerns of what, why & how dominate. What is between, why is it, how do we remove or replace, the contemplation’s for these from those with purpose. To fill or replace that which resides is our role.
The Internet being so new and vibrant is the perfect subject, beginning as a haven for holistic communication to what it is today. Wherever communication or a medium for exchange is present, it is certain that commerce will appear. The initial intent may have been to improved upon the connection between the many with, to those who want. But spaces need to be filled as our nature and history exhibit, for this is where opportunity resides.
The space between Seller & Buyer may be expanding, if not how could so much within materialize. Connectors to which for a fee offer (with uncertainty) to nudge a seller in proximity of a buyer. Through limitless effort termed as marketing, advertising, lead generation, targeting and alike, this ever expanding space formed it’s barrier with a toll to pass. Now not many upon the Internet may see it in this way, be it not the 1st. time by the masses we have been so conditioned.
Now imagine the Internet as it is and a way around to it’s side. An alternative connection to every buyer and relevant seller, absent the wall, net or toll to pass. Connection as are under construction as we speak, a short path with little space for the purposeful to meet.
Sign up for our test site (beta). Go to: http://www.about2buy.com/
Noticed how systemic efforts often forget their purpose, so many examples to this. One might consider federal tax deductions of the many. Originally, it’s most practical purpose was to award taxpayers for minimizing cost to the federal government. A way of saying “OK you saved the fed money by your actions” we’ll extend to you a discount on your membership. But of course interests beyond over many years removed this purpose. This and so very many others by example resemble the long-term aches and pains of our unionization. It all begins well, then over time through varied or less insightful guidance becomes something much less.
For our purpose, we look at commerce. What it was, what it is and what it may become, the latter has room for a more idealistic view. So in looking at the past,present and future of commerce in various capacities for over 20 years, a simple base theory remains constant and (in my opinion) will forever maintain its dominance. Commerce (for all practical purposes) is an exercise where anything of a perceived value is exchanged for anything of perceived equal value. <= Notice the period upon the end of the sentence.
While commerce now may have become (as taxes) something else, it’s base theory is so dominant that when reintroduced becomes an undeniable force. This is the foundation of our venture, an undeniable purpose. The direct alignment of unadulterated commerce. The timing and infrastructure for (at this time of writing) is unprecedented. Coming Soon!
SIGN UP FOR OUR BETA TEST! http://www.about2buy.com/