Archives for posts with tag: consumer

Disintermediation refers to companies going directly to customers with products and services. No channel partners are used to move offerings or to manage interactions with customers. The CMO Survey (http://www.cmosurvey.org) asked managers to report whether their companies will increase their level of disintermediation in the next 12 months. The percentage responding “yes” has increased over the last three years as shown in the figure. In fact, there has been an increase of over 100% between August 2009 and August 2011!

Now there appear to be two good reasons.

1. Companies can learn more from customers through direct engagement.

2. Direct interaction can help you serve your customers more effectively.

Source: http://www.cmosurvey.org/blog/the-lure-of-disintermediation

This hits the nail squarely on the head. Internet commerce from its beginnings as a 24 hour catalog and ordering system has seen it’s better days, the consumer is tired of being herded as cattle across the Internet plain. But if no channel partner may be used to facilitate a holistic “Disintermediation” strategy, then how is it facilitated? Social Media…. nope, that’s a channel partner. Advertising….Nada, Channel partner again. Hmm then how is it done?

Enter the era of the “Intermediation of DisIntermediation”, the new tools of the online engagement trade. Certain tools to aid companies who are rapidly opting out of the current commercial system to more favorably connect directly to the consumer. About2Buy is at the forefront of such technology, as to more appropriately be inline with the (growing) many who have chosen this path.

Sign up for our Beta at: http://www.about2buy.com.

Live Free, Live Well

 

 

 

 

72% of those surveyed in the US prefer personalized offers (click on image to enlarge)

Reports found 72% of us already feel like Big Brother is watching us when we get personalized recommendations on Facebook and other sites, and 56% of us say we feel “violated”. Another indicated that 89% of us haven’t bought anything on Facebook and that 44% of us aren’t interested in doing so. These are pretty damning figures for, supposedly, one of the hottest new industry trends.

Source: http://wearesocial.net/blog/2011/09/social-future-ecommerce

Of course it would be foolhardy to not include a sort of reference to how popular someone may be, especially if you are host to. To know the future of pricing and promotion, is not so difficult to imagine. The old push market system that will certainly die a slow death, possesses such low conversion rates it’s hardly worth doing. Word of mouth and individual networks are yielding higher rates.

It may not be long before one’s popularity upon the web may dictate the final price. If you scored high for influence on Klout or other rating sites, your value to a product provider is and will continue to be immense. Such high rates of influence one day may get you a host of products for free, that’s right the most popular win again.

Now to say “begin to strengthen your network” is to become the understatement of what will be the century, please hear me loud and clear. “Strengthen and broaden the reach of your online networks”. I guarantee not only from our own perspective (and offerings), but many others who influence the web as well. You will pay higher prices in the future if you do not have a sizable network to share it with.

Live free Live well

Sign up for our Beta!

http://www.about2buy.com/

Having been born into a family which facilitated buyer/seller exchanges by the hundreds of thousands, it is beyond amazing what insight is collected. Also one develops a unique but informed perspective on what could be skillfully introduced into the commerce system.  Now before I get started, it should be made clear that we through our venture are not out to eliminate jobs in marketing, advertising, lead generation and all that is associated. To the contrary we feel that if our methods are embraced and this hybrid industry takes hold, we strongly feel employment will increase substantially. The opportunities and employment will just look a little different.

Now while humanity proves time and again, the nearest and most efficient path is not always the best one. Over the last century there are all kinds of inventions that  made more sense on paper than the real world was ready for. So how does one know something is going to work and is right for it’s time? Plenty a theory has tackled just this for a very long time, the educated guess is as far as it goes.

So to know where we are to arrive must be propelled by something, the why to our madness. You see every idea has that which empowers, a moment possessing sufficient energy to propel beyond. Ours from that moment has been in the works for some time now, a tribute to all who brought forth the lessons of commerce over many generations to where we are now.

The energy to propel was created by many thoughts and concerns, poor stewardship of the commerce system is one. Lack of attention to true service by the investment banking industry and many portions of our government may be the other. But more-so how we as a society are going through very rough times due to some outdated structures which remain in place, commerce being one of them.

So here we are, developing our well researched and superbly experienced venture into a more direct alignment of consumer and seller. The efficiencies are sound, the execution is amazing, but who will embrace it? In my opinion, all who possess the same energy that began this venture. Those who know well beyond any other time before, the recent past has not served us as well as the future is about to.

Is Titan the word to use here? Another could be champion, you get the picture. Either way we could imagine by hearing, a leader is described. You know the one we so very rarely get to be (on a grand scale) but often hear of in others.

As title suggests, referring to commerce and those considered “Titans” of. Who by what means granted such position and title. You know Amazon’s, eBay’s and alike, the billionaire companies that sought and conquered. Was it the press? or maybe the gossip forums formed by us which now proclaim themselves social networks. From who’s opinion it matters not, for certain it was ours who granted them so. Popularity by size of revenue is the vessel we use to propel, seeing not the real champion to which is our claim.

You see we have always looked to others and held high as the creator, when all along it was our adoption which caused it and every. As yesterday, the time before and again today I grant them. Maybe one day further “Our” will become “we” and “we” will unite to resurrect and take command.

It is commerce and all within that was lost, for we gave yield and forgot our worth. So now that we have powerful new tools of communication and tech, the time is here for all to gather. To do so separately is to not utilize our numbers. So lets join and group to move forward our quest, as we pursue our goods on our terms and by our way.

It is by way of About2Buy.com we march, to say no more no way to all the former. We do so for you have forgotten, that to push, pry, track, record and follow damages dignity as well as my confidence in. So perk up and listen, for I will announce to you and the masses my pursuits and intentions from here on in, if alike your urged to follow. I then will award and allow you to prosper,  for my business if not taken for granted will forever be graciously given.

If you’re a buyer stay tuned, privacy and  freedom are on the way. If you are a seller stay plugged-in, consumers a plenty are About2Buy.

Live Free, Live Well

Facebook’s update, the so-called super charged open graph and semantic web experience are here. Not a big surprise, any who are involved in research of the Internet could have predicted this and more. Up to this point, they appear to be doing what Microsoft had done for years with various “new” versions of windows. We were inched along slowly just enough to impress but nowhere near their real capacity.

The open graph is here to stay for those who take part (which are aplenty). The offering & service monitors user activity and intentions (‘using’, ‘searching’, ‘wanting’, ‘shopping’, ‘watching’, ‘playing’, ‘reading’ and listening’) to the Open Graph via app integration. Every action you take will be noted, examined and acted upon like no other. It’s official, the internet has turned into an interactive television. The only difference is this TV knows everything you do, Internet privacy is forever gone.

Why is this all being done? What need(s) does it solve? The 1st. and primary reason is to create advertising and marketing revenue. I can see (or hear) the Facebook sales pitch on this already, but don’t blame me for telling you “It’s all about the money”.

So how will it work? It’s pretty simple really. You show (by your behavior online) an interest in (for example) “Digital Camera’s”, and presto magico offerings and ads begin showing up in a whole bunch of creative ways. Why?, because Facebook told some camera provider that they (for a fee) will be given a “Chance” to capture your attention.

While thinking more of this and other forms of tactics like. I walked within about 5 to 6 feet of my front door, the dog (a very ambitious lab) jumps up and blazes a path to the door. Due to past behavior (Facebook open graph) he thought I was going outside where he very much desired to go. He (as many advertisers discover) was disappointed to realize (after his energy investment) that I was actually navigating towards the bathroom. This and many other fun little exercises comically take place often. Walk near the dog food and get ready to be greeted by a galloping, panting, happy bundle of joy with a waggly tail. Drive by any Dairy Queen and soon discover almost every child apparently must work for, loud proclamations in favor of are advertised (painstakingly so) for what some may call an eternity. So I could go on more with this but I’m sure you all get the picture, these conditioned responses are nothing new and have been applied since the dawn of time (especially to animals).

Now as you can imagine, we here at About2Buy are overjoyed as to the “all about the money” direction Facebook has taken with. For even though there is a whole bunch of creative math associated with the execution of, the strategy is no more intuitive than ancient man hiding behind a bush in close proximity to a “wild game path” anticipating dinner may walk by at any moment.

So as this “offensive” dumbing down of our intellect continues, Facebook (Mans best friend) in one fell swoop just “removed the Fourth of July from the calendar”. Now that’s impressive!

Live Free

 

What a crazy ride this is……….Wow! Hard to sleep and can’t wait to start the day. Energy beyond belief, it must be good.

In coding theory error detection and correction or error control are techniques that enable reliable delivery of digital data over unreliable communication channels. Many communication channels are subject to Channel Noise, and thus errors may be introduced during transmission from the source to a receiver. Error detection techniques allow detecting such errors, while error correction enables reconstruction of the original data. Source: http://www.wikipedia.org/

Ok so what is the error?

Answer: Consumers Fragmented Pursuits.

So what is a commerce pursuit?

Answer: Random searching, review reading, discussions and the various acts associated with the certain acquisition of a product or service.

So what is the proposed error control?

Answer: A process by which random, fragmented (commerce) pursuits are harnessed and redirected to establish reliable organization.

What is the error correction?

Answer: Detect the “noise” (fragmented pursuits), organize and re-energize for the production of a successful result.

Why are we addressing this concern?

Because the internet currently may provide more net profit to advertising (and all related) as a whole than product selling. This could cause conversions (in all actuality) to be unattractive. For when a consumer converts, the quest is over and advertising (and related revenue) cease in relationship too.

Clarification: To all that are involved in the advertising and marketing chain (excluding conditional affiliates), it is more profitable when the consumer does not convert for an extended period of time.

So the argument from here can commence, who in the process deserves more of the profit?  The product provider who acquires and provides the item or the advertiser who through various channels produces the consumer?

Thanks

Isn’t Today The Future You Envisioned Yesterday?

Brad

If you use these quotes in any form, remember to quote the source.

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