Archives for posts with tag: advertising

Disintermediation refers to companies going directly to customers with products and services. No channel partners are used to move offerings or to manage interactions with customers. The CMO Survey (http://www.cmosurvey.org) asked managers to report whether their companies will increase their level of disintermediation in the next 12 months. The percentage responding “yes” has increased over the last three years as shown in the figure. In fact, there has been an increase of over 100% between August 2009 and August 2011!

Now there appear to be two good reasons.

1. Companies can learn more from customers through direct engagement.

2. Direct interaction can help you serve your customers more effectively.

Source: http://www.cmosurvey.org/blog/the-lure-of-disintermediation

This hits the nail squarely on the head. Internet commerce from its beginnings as a 24 hour catalog and ordering system has seen it’s better days, the consumer is tired of being herded as cattle across the Internet plain. But if no channel partner may be used to facilitate a holistic “Disintermediation” strategy, then how is it facilitated? Social Media…. nope, that’s a channel partner. Advertising….Nada, Channel partner again. Hmm then how is it done?

Enter the era of the “Intermediation of DisIntermediation”, the new tools of the online engagement trade. Certain tools to aid companies who are rapidly opting out of the current commercial system to more favorably connect directly to the consumer. About2Buy is at the forefront of such technology, as to more appropriately be inline with the (growing) many who have chosen this path.

Sign up for our Beta at: http://www.about2buy.com.

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Source: Booz & Company

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72% of those surveyed in the US prefer personalized offers (click on image to enlarge)

Throughout the years much has been written about spaces, the gaps between. If I am here and you are there, what is between us. If that is there and this is here, what may bring them together. There is so very much which may be done with that to which resides between. Appears at times to be our primary purpose.

Much of the time concerns of what, why & how dominate. What is between, why is it, how do we remove or replace, the contemplation’s for these from those with purpose. To fill or replace that which resides is our role.

The Internet being so new and vibrant is the perfect  subject, beginning as a haven for holistic communication to what it is today. Wherever communication or a medium for exchange is present, it is certain that commerce will appear. The initial intent may have been to improved upon the connection between the many with, to those who want. But spaces need to be filled as our nature and history exhibit, for this is where opportunity resides.

The space between Seller &  Buyer may be expanding, if not how could so much within materialize. Connectors to which for a fee offer (with uncertainty) to nudge a seller in proximity of a buyer. Through limitless effort termed as marketing, advertising, lead generation, targeting and alike, this ever expanding space formed it’s barrier with a toll to pass. Now not many upon the Internet may see it in this way, be it not the 1st. time by the masses we have been so conditioned.

Now imagine the Internet as it is and a way around to it’s side. An alternative connection to every buyer and relevant seller, absent the wall, net or toll to pass. Connection as are under construction as we speak, a short path with little space for the purposeful to meet.

Sign up for our test site (beta). Go to: http://www.about2buy.com/

What is a destination, is it where we intend to arrive? Not just for travel, a destination for many is the desired end result. Examining this behavior in the products we seek, there are several roles:

(1) The Traveler – Conducts oneself more as a tourist, rewarded by the journey. The destination could be any along the way.

(2) The Commuter – Focused solely upon arrival at the destination. End point remains the goal.

In commerce,  (1) is a shopper, (2) is a buyer. Daily, there are a healthy amount of about the web, (1) “the traveler” is by far the most highly sought. Why would this be,  wouldn’t the “commuter” be of most interest? Well that depends upon your point of view, are you selling product or selling advertising? Not hard to realize upon the Internet, the prior promotes “buying”, the latter promotes “shopping”. If shoppers convert to buyers rapidly, less advertising is required. As a (remedial) result spending for will decrease, increased margins (for sellers) are the result.  Decreased margins for advertising also is the result.

So is devoting more time and effort to advertising the most efficient path for sellers to follow? Not really, in fact efforts as will definitively increase costs equal to the amount of realized gain. If this is what one prefer’s to do, we wish you well. If as an effort one would prefer to gain additional profit, than a more direct alignment to the consumer should be sought.

Sellers everywhere have but a brief moment remaining. If the “destination” does not become more-so of favor, everyone in one capacity or another will (without benefits) end up working for Google, Facebook and alike. About2Buy is coming to remove your dependence from, if you buy or sell anything upon the Internet, sign up for this extraordinary ventures website “beta test” at: http://www.about2buy.com/.

Live free, Live well!

Reports found 72% of us already feel like Big Brother is watching us when we get personalized recommendations on Facebook and other sites, and 56% of us say we feel “violated”. Another indicated that 89% of us haven’t bought anything on Facebook and that 44% of us aren’t interested in doing so. These are pretty damning figures for, supposedly, one of the hottest new industry trends.

Source: http://wearesocial.net/blog/2011/09/social-future-ecommerce

Having been born into a family which facilitated buyer/seller exchanges by the hundreds of thousands, it is beyond amazing what insight is collected. Also one develops a unique but informed perspective on what could be skillfully introduced into the commerce system.  Now before I get started, it should be made clear that we through our venture are not out to eliminate jobs in marketing, advertising, lead generation and all that is associated. To the contrary we feel that if our methods are embraced and this hybrid industry takes hold, we strongly feel employment will increase substantially. The opportunities and employment will just look a little different.

Now while humanity proves time and again, the nearest and most efficient path is not always the best one. Over the last century there are all kinds of inventions that  made more sense on paper than the real world was ready for. So how does one know something is going to work and is right for it’s time? Plenty a theory has tackled just this for a very long time, the educated guess is as far as it goes.

So to know where we are to arrive must be propelled by something, the why to our madness. You see every idea has that which empowers, a moment possessing sufficient energy to propel beyond. Ours from that moment has been in the works for some time now, a tribute to all who brought forth the lessons of commerce over many generations to where we are now.

The energy to propel was created by many thoughts and concerns, poor stewardship of the commerce system is one. Lack of attention to true service by the investment banking industry and many portions of our government may be the other. But more-so how we as a society are going through very rough times due to some outdated structures which remain in place, commerce being one of them.

So here we are, developing our well researched and superbly experienced venture into a more direct alignment of consumer and seller. The efficiencies are sound, the execution is amazing, but who will embrace it? In my opinion, all who possess the same energy that began this venture. Those who know well beyond any other time before, the recent past has not served us as well as the future is about to.

Is Titan the word to use here? Another could be champion, you get the picture. Either way we could imagine by hearing, a leader is described. You know the one we so very rarely get to be (on a grand scale) but often hear of in others.

As title suggests, referring to commerce and those considered “Titans” of. Who by what means granted such position and title. You know Amazon’s, eBay’s and alike, the billionaire companies that sought and conquered. Was it the press? or maybe the gossip forums formed by us which now proclaim themselves social networks. From who’s opinion it matters not, for certain it was ours who granted them so. Popularity by size of revenue is the vessel we use to propel, seeing not the real champion to which is our claim.

You see we have always looked to others and held high as the creator, when all along it was our adoption which caused it and every. As yesterday, the time before and again today I grant them. Maybe one day further “Our” will become “we” and “we” will unite to resurrect and take command.

It is commerce and all within that was lost, for we gave yield and forgot our worth. So now that we have powerful new tools of communication and tech, the time is here for all to gather. To do so separately is to not utilize our numbers. So lets join and group to move forward our quest, as we pursue our goods on our terms and by our way.

It is by way of About2Buy.com we march, to say no more no way to all the former. We do so for you have forgotten, that to push, pry, track, record and follow damages dignity as well as my confidence in. So perk up and listen, for I will announce to you and the masses my pursuits and intentions from here on in, if alike your urged to follow. I then will award and allow you to prosper,  for my business if not taken for granted will forever be graciously given.

If you’re a buyer stay tuned, privacy and  freedom are on the way. If you are a seller stay plugged-in, consumers a plenty are About2Buy.

Live Free, Live Well

 NEWS FLASH: It’s official, there are now more ways to capture a consumer than there are actual consumers. The only way to redirect is for consumers to begin selling access to themselves. Live Free Change Everything at About2Buy.com

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