Noticed how systemic efforts often forget their purpose, so many examples to this. One might consider federal tax deductions of the many.  Originally, it’s most practical purpose was to award taxpayers for minimizing cost to the federal government. A way of saying “OK you saved the fed money by your actions” we’ll extend to you a discount on your membership. But of course interests beyond over many years removed this purpose. This and so very many others by example resemble the long-term aches and pains of our unionization. It all begins well, then over time through varied or less insightful guidance becomes something much less.

For our purpose, we look at commerce. What it was, what it is and what it may become, the latter has room for a more idealistic view. So in looking at the past,present and future of commerce in various capacities for over 20 years, a simple base theory remains constant and (in my opinion) will forever maintain its dominance. Commerce (for all practical purposes) is an exercise where anything of a perceived value is exchanged for anything of  perceived equal value. <= Notice the period upon the end of the sentence.

While commerce now may have become (as taxes) something else, it’s base theory is so dominant that when reintroduced becomes an undeniable force. This is the foundation of our venture, an undeniable purpose. The direct alignment of unadulterated commerce. The timing and infrastructure for (at this time of writing) is unprecedented. Coming Soon!