Reports found 72% of us already feel like Big Brother is watching us when we get personalized recommendations on Facebook and other sites, and 56% of us say we feel “violated”. Another indicated that 89% of us haven’t bought anything on Facebook and that 44% of us aren’t interested in doing so. These are pretty damning figures for, supposedly, one of the hottest new industry trends.

Source: http://wearesocial.net/blog/2011/09/social-future-ecommerce

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