Facebook’s update, the so-called super charged open graph and semantic web experience are here. Not a big surprise, any who are involved in research of the Internet could have predicted this and more. Up to this point, they appear to be doing what Microsoft had done for years with various “new” versions of windows. We were inched along slowly just enough to impress but nowhere near their real capacity.

The open graph is here to stay for those who take part (which are aplenty). The offering & service monitors user activity and intentions (‘using’, ‘searching’, ‘wanting’, ‘shopping’, ‘watching’, ‘playing’, ‘reading’ and listening’) to the Open Graph via app integration. Every action you take will be noted, examined and acted upon like no other. It’s official, the internet has turned into an interactive television. The only difference is this TV knows everything you do, Internet privacy is forever gone.

Why is this all being done? What need(s) does it solve? The 1st. and primary reason is to create advertising and marketing revenue. I can see (or hear) the Facebook sales pitch on this already, but don’t blame me for telling you “It’s all about the money”.

So how will it work? It’s pretty simple really. You show (by your behavior online) an interest in (for example) “Digital Camera’s”, and presto magico offerings and ads begin showing up in a whole bunch of creative ways. Why?, because Facebook told some camera provider that they (for a fee) will be given a “Chance” to capture your attention.

While thinking more of this and other forms of tactics like. I walked within about 5 to 6 feet of my front door, the dog (a very ambitious lab) jumps up and blazes a path to the door. Due to past behavior (Facebook open graph) he thought I was going outside where he very much desired to go. He (as many advertisers discover) was disappointed to realize (after his energy investment) that I was actually navigating towards the bathroom. This and many other fun little exercises comically take place often. Walk near the dog food and get ready to be greeted by a galloping, panting, happy bundle of joy with a waggly tail. Drive by any Dairy Queen and soon discover almost every child apparently must work for, loud proclamations in favor of are advertised (painstakingly so) for what some may call an eternity. So I could go on more with this but I’m sure you all get the picture, these conditioned responses are nothing new and have been applied since the dawn of time (especially to animals).

Now as you can imagine, we here at About2Buy are overjoyed as to the “all about the money” direction Facebook has taken with. For even though there is a whole bunch of creative math associated with the execution of, the strategy is no more intuitive than ancient man hiding behind a bush in close proximity to a “wild game path” anticipating dinner may walk by at any moment.

So as this “offensive” dumbing down of our intellect continues, Facebook (Mans best friend) in one fell swoop just “removed the Fourth of July from the calendar”. Now that’s impressive!

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