Venture Capital may need to shift its current focus from identifying how it may generate more creative ideas to identifying how it may foster an environment to recognize and accept creativity. It is human nature not to accept creativity due to it’s foreign nature, a habit of reverting to the familiar may identify why a  great investment presents itself (or appears to) so infrequently.

Science Daily ArticleWhy We Crave Creativity but Reject Creative Ideas http://bit.ly/rm5PEG

 

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