Commerce has changed so very much, take a look at the last 10 years. While the internet has matured, the way we conduct business or acquire that of which we desire has specifically moved towards automation. Certainly automating a process on paper looks as if it may lower the cost of the process, but does it really?

Automation does (on the front end) create and enviroment of which consumers may realize a savings. But to the companies who participate it (in my opinion) has come at what could be an enormous cost. Take a look at the example below, this disparity certainly identifies a certain disconnection sellers have about their potential or current customers perception.

Now this gap identified above is of no big surprise, I mean who really engages a consumer actively and consistently on a personal level any more. No wonder insight as too “actual”  concerns are (anymore) so misunderstood, no one has a clue! Well just about no one, except for those few businesses remaining who actually engage there customers actively and as friends. In doing so there is a real human connection of which facilitates insight beyond what has been available in the virtual world, a sort of mysterious intuition that expands upon each interaction. Having, developing and accumulating such as perceived on a one on one basis provides businesses with a depth of knowledge second to none. Imagine the insight long running businesses who engage consumers on a one on one basis for 10, 25, 50 even 75 years could possess after interacting with thousands if not hundreds of thousands in such a manner, who could put a value on that?

Now businesses upon the internet are spending massive amounts of money attempting to shorten the gap as to know and understand there customers more precisely. I would bet the amount being spent by some of the larger enterprises would equal that of hundreds if not thousands of employees who could be personally engaging these very important customers as to pass along to the company the many insights gained from the interaction. As the above illustration demonstrates quite well, automation has a long ways to go if it were to replace human interaction.

About2buy has a grand tool that will greatly aid in the facilitation of these valuable interactions in every social network imaginable. This and much more provided will most certainly increase operational efficiency, substantially reduce costs and most importantly increase sales productivity on a grand scale and all done in an ground breaking “automated” environment. Hold on, good things are coming!