As the Do Not Track Movement gains significant steam from Internet users, Congress and the FCC, one might wonder how this behavioral practice became such an issue. For many who may not be a moderate to an advanced computer user, your computer has (nearly everywhere you roam) “cookies” placed (many times unsuspectingly) upon your computer or mobile device as for search engines (and others) to know your habits and interests as to customize (manipulate) your future browsing or shopping future. This practice ( and many other types of) as some of you may know is viewed by quite a few as an invasion of privacy and akin to that of a cold war spy continually lurking in the shadows noting and acting upon your every move.
Now many will argue as to the beginning of the practice, purpose or real world need, although a menace it surprises few while utilized so extensively to billions at every moment. It all began as a vehicle to support an Internet that contains many enterprises who (through our vibrant free market system) seek to gain a favorable profit through an enormous array of content and targeted advertising. Similar to sponsor supported television the internet under the current revenue model could not exist (as we know it) without. All those free games and apps, business and organizational tools, entertainment and amusements as well as discussion and social connection arcades require money (and allot of it) to enable (mostly) the procrastinations of the day.
So now that many (myself included) have become quite considerably concerned as to our privacy while preferring in most instances to navigate the web freely but more importantly autonomously. How would it be done and more importantly how will all continue to financially support usage? Taking a hard (real) look at advertising and it’s “role the dice” scenario’s may identify issues which may redirect this tools purpose.
Venues that attract many (even masses) are a haven for those who wish to redirect, tempt or appeal too for various end purposes. Here I suggest we concentrate upon commerce as the primary concern and how an incredibly massive nebula of marketing, advertising and sales efforts generally form to spin true intent into something other than upon the Internet.
Needs and wants clearly are to be satisfied by “someone” at sometime, this “someone” to aid in fulfillment of usually requires “something in return”. This “something in return” normally (today) is currency or legal tender issued by a government and valued upon what is represented as a free global market. “Someone’s” normally are numerous (depending upon the specific need) and mostly desire to provide their “something” to as many as possible to increase the size of their “something in return”. In doing so the offering “Someone” has must be appealing and meet or appear to be able to meet expectations. It is in the enactment of the fore-mentioned where all hell brakes loose and very dominant human skills come into play. As we all know the “Someone’s” who successfully appeal often will likely amass large amounts of “something in return”. This is what advertising, marketing and sales as we know it upon the Internet is all about, a chasm of “someone’s” maneuvering in every imaginable way as to yield more and more “something’s in return”. This has occurred since the first recorded advertisement publicized in 1704.
Now after 300 years of so very much change and advancement, I am less concerned about what has maintained advertisings ancient mechanics than that of where do we go from here! After all the About2Buy project is all about the future or more importantly knowing the future, it’s time to move on. Given this and other considerations lets continue to look at commerce as the main sector that until now may have been (formally) supported by advertising in countless forms.
Let’s oversimplify our view and explore everyone who is required in the commerce process. We now need a seeker and another who is positioned to be sought or what we now prefer to call a buyer and a seller. Two who were made for each other and would be perfect partners if only at a most precise time they knew each other and realized which is required to initiate. This is what advertising attempts to do (for over 300 years) but it’s timing most of the time is a little off . Currently with Internet “Target Marketing” of which is the closest advertising has ever gotten to predicting a buyers behavior, places ads as a temptress to encourage a desired act based upon past behavior(s). Not really knowing if the user is an actual seeker (buyer), many times than not the temptress remains despondent when most fail to acknowledge the advance. This is our ancient story of which now with all the wonders of technology may be overcome simply as to lower the cost to fulfillment. In doing so costs of personal acquisition will decrease over time quite dramatically. All this by allowing for the seeker and the one sought to exchange rolls, the fish will now tell the fisherman she no longer desires to be caught and shall from here on in announce as to when she prefers to be fed. Yes and how is this going to happen? It is already occurring in it’s infancy and will take hold through advanced efforts much sooner than one may know. The pendulum is swinging in the other direction to support the most dramatic and exciting changes to consumer commerce in over 300 years. This will not only be provided from About2Buy, but also in an enormous amount of highly unique creations and well placed venues being created or conceptualized right now.