So many out there in cyberspace attempting to gain a larger piece of the available pie. It really doesn’t matter what it is, the purpose is always the same. Be it Social media, targeting, data harvesting, marketing, advertising, blogging, affiliate marketing, content creation, search marketing…….The list can go on and on forever!
But playing the same game as everyone else has never been our style. I mean really, how could anything become great through the practice of conformity. Although the path be extraordinarily difficult, if one can pull it off, a larger piece of the pie most often is the result.
So how can you go against any and every trend, process, strategy and still hope to succeed?
To quote the famous microbiologist Louis Pasteur, “In the fields of observation, chance favors the prepared mind”.
It did not take to long to realize, that if we are going to provide a successful service on the web, many would need to benefit greatly by it’s use. So much so, that all preexisting barriers are removed.
In the realm of retail commerce, there may be no more challenging, but no better space to create a major disturbance. As most attach themselves to the promotion of what is, we looked in a completely different direction. How could we change or twist commerce from it’s current course and re-distribute those who purvey and consume? In other words, what kind of tool could we offer to adjust commerce so favorably much, that it could not be denied.
A) Commerce has major portals that aid in it’s facilitation. Most are marketing environments, some are marketplaces and others are what I will call planned purchase destinations. Most, excluding the flash or daily deal environments, offer wares upon the web at a fixed price.
Solution: Provide all consumers, of any type of product, an easy to use tool that can be used anywhere from every device, to get a better offer on nearly all items of interest.
B) Where’s the waste? Most think that if the internet does not require merchants to have a store, the savings will be greater. We have found this not necessarily true. As a matter of fact, less than 3% of marketing efforts cause a resulting purchase. If approx $200 billion was sold of internet retail products in 2011 and approx $40 billion was spent on marketing to achieve that level of sales, the opportunity to disrupt this category is so big, you could drive a truck the size of Texas right through it!
Ideal Solution: Provide the service without advertising and marketing expense to merchants.
Encourage purposeful participation to eliminate waste.
C) Who is excluded? Do a Google search for nearly any popular product, digital camera, tablet or anything you choose. The first several page results will most often be populated with those who have spent the most marketing dollars with Google.
If you are a fantastic merchant who provides great service and product, it will never matter. Google (or any other) will not refer buyers in your direction for anything less than a “whole bunch of money”.
Solution: Make the service available to all merchants (without exclusion) for very little cost.
D) Social networks as Facebook, Twitter and Google G+ are networks where a superb amount of sellers and an unbelievable amount of focused consumers reside for significant portions of their day. It is mystifying to know that none have implemented a successful process to identify and align highly focused consumers with a wide variety of matching sellers without marketing or advertising.
Solution: (Special Sauce) Identify and pull relevant users from every social network to engage for a defined and highly useful purpose.
E) For any merchant that offers product upon Amazon.com, eBay or any other popular shopping portal, an ever rising average fee structure of 8 – 15% must be paid. Does this mean consumers are paying 8 to 15% more for the products they buy? Or are merchants making that much less?
Solution: Monetize in a manner which does not add expense to the merchandise being offered.
While we could go on and on of how un-lean and inefficient commerce upon the internet is, at some point it just gets to be a little much.
So I’ll conclude with a few more thoughts on how About2Buy will work:
- Don’t attempt to change the users need.
- Provide tools facilitating the service in a manner that only very slightly adjusts the users normal routines. In doing so, make sure the detour is entertaining and greatly rewarded. New routine = enhanced reward
- Format the process to ensure confidence and credibility.
- Use familiar features and processes.
- Immediately leverage the interface to propel size and scale.
Don’t be shy! your (constructive) comments are welcome. Who knows, we might like ya and beg you to be part of the team.
My email is: Brad@About2Buy.Com
Their was a great man who taught me how to fish (nearly every day of my childhood). Often in the day he would say “It’s a great life………Isn’t it”! Took me years to figure out that fishing had very little to do with catching them.