So very hard to know what consumers want these days. Yes, I know big data thinks they know. That solution is no more than a very good predictor of past behavior. Those technologies and business models based upon the proclamation of future intent, will most certainly provide superior results at a much lower cost.
We pay a lot of attention to surveys and studies published, here at About2Buy. It helps us gauge whether we are on the right or wrong track. A particular question posed by many to whom we present, is will the consumer redirect their course in order to save a small amount of money. The latest data from marketing charts answers this question quite well. Link: Marketing Charts
A question that comes to mind. If 45 percent of consumers will leave a store (physically) to save 2.5 percent, upon the internet, would that percentage remain the same or be higher?
Does this mean that of the $528,000,000 spent daily online (2011 US commerce Dept.) for retail product, 45 percent may be redirected by providing a new routine that allows for a small but improved reward?
This is what About2Buy is, a fast simple way for anyone to easily adjust the routine to improve their reward.
It’s a great life, isn’t it?
Contact Brad Gunderson to be a part of this incredibly fun project.
Disintermediation refers to companies going directly to customers with products and services. No channel partners are used to move offerings or to manage interactions with customers. The CMO Survey (http://www.cmosurvey.org) asked managers to report whether their companies will increase their level of disintermediation in the next 12 months. The percentage responding “yes” has increased over the last three years as shown in the figure. In fact, there has been an increase of over 100% between August 2009 and August 2011!
Now there appear to be two good reasons.
1. Companies can learn more from customers through direct engagement.
2. Direct interaction can help you serve your customers more effectively.
This hits the nail squarely on the head. Internet commerce from its beginnings as a 24 hour catalog and ordering system has seen it’s better days, the consumer is tired of being herded as cattle across the Internet plain. But if no channel partner may be used to facilitate a holistic ”Disintermediation” strategy, then how is it facilitated? Social Media…. nope, that’s a channel partner. Advertising….Nada, Channel partner again. Hmm then how is it done?
Enter the era of the “Intermediation of DisIntermediation”, the new tools of the online engagement trade. Certain tools to aid companies who are rapidly opting out of the current commercial system to more favorably connect directly to the consumer. About2Buy is at the forefront of such technology, as to more appropriately be inline with the (growing) many who have chosen this path.
Sign up for our Beta at: http://www.about2buy.com.
Live Free, Live Well
If you haven’t figured it out by now, it’s not really about the data. Actually by the time a solution is created to gather, many new data requirements emerge. It’s a never-ending battle to which we all feel required to tackle in one form or another. Thoughts and actions create the data or potential for something useful that may (for some) cause an opportunity to satisfy a need or desire. Harvesting to form a purpose from what was and is, tends to be what all this technology is about.
As we all by our every action create new data to be assimilated, there will forever more be a gap or space between data being formed and that which has yet to be assimilated. For now it appears that it is impossible for new data and the actions resulting from to appear precisely at the same time and in the same space (yes, time does exist). As we advance the space will just get smaller but may never be at once. For me this is great, absence of this singularity will continue to provide a welcome purpose.
As indicated prior, About2Buy (as most commercial efforts) is a product made possible by the enormous gap between pursuit and attainment. I mean really, how could one form a want/need and possession of precisely at the same time? To be weird about it, that would be like living and dying simultaneously. So as we build to provide our space-saving solution between buyer and seller, (upon the Internet) the gap between will be far smaller than it ever has been before. Live Free, Live Well!
Stay plugged in and sign up for our secret closed Beta: http://www.about2buy.com/
Click to enlarge
Source: Booz & Company
What is a destination, is it where we intend to arrive? Not just for travel, a destination for many is the desired end result. Examining this behavior in the products we seek, there are several roles:
(1) The Traveler – Conducts oneself more as a tourist, rewarded by the journey. The destination could be any along the way.
(2) The Commuter – Focused solely upon arrival at the destination. End point remains the goal.
In commerce, (1) is a shopper, (2) is a buyer. Daily, there are a healthy amount of about the web, (1) “the traveler” is by far the most highly sought. Why would this be, wouldn’t the “commuter” be of most interest? Well that depends upon your point of view, are you selling product or selling advertising? Not hard to realize upon the Internet, the prior promotes “buying”, the latter promotes “shopping”. If shoppers convert to buyers rapidly, less advertising is required. As a (remedial) result spending for will decrease, increased margins (for sellers) are the result. Decreased margins for advertising also is the result.
So is devoting more time and effort to advertising the most efficient path for sellers to follow? Not really, in fact efforts as will definitively increase costs equal to the amount of realized gain. If this is what one prefer’s to do, we wish you well. If as an effort one would prefer to gain additional profit, than a more direct alignment to the consumer should be sought.
Sellers everywhere have but a brief moment remaining. If the “destination” does not become more-so of favor, everyone in one capacity or another will (without benefits) end up working for Google, Facebook and alike. About2Buy is coming to remove your dependence from, if you buy or sell anything upon the Internet, sign up for this extraordinary ventures website “beta test” at: http://www.about2buy.com/.
Live free, Live well!
Having been born into a family which facilitated buyer/seller exchanges by the hundreds of thousands, it is beyond amazing what insight is collected. Also one develops a unique but informed perspective on what could be skillfully introduced into the commerce system. Now before I get started, it should be made clear that we through our venture are not out to eliminate jobs in marketing, advertising, lead generation and all that is associated. To the contrary we feel that if our methods are embraced and this hybrid industry takes hold, we strongly feel employment will increase substantially. The opportunities and employment will just look a little different.
Now while humanity proves time and again, the nearest and most efficient path is not always the best one. Over the last century there are all kinds of inventions that made more sense on paper than the real world was ready for. So how does one know something is going to work and is right for it’s time? Plenty a theory has tackled just this for a very long time, the educated guess is as far as it goes.
So to know where we are to arrive must be propelled by something, the why to our madness. You see every idea has that which empowers, a moment possessing sufficient energy to propel beyond. Ours from that moment has been in the works for some time now, a tribute to all who brought forth the lessons of commerce over many generations to where we are now.
The energy to propel was created by many thoughts and concerns, poor stewardship of the commerce system is one. Lack of attention to true service by the investment banking industry and many portions of our government may be the other. But more-so how we as a society are going through very rough times due to some outdated structures which remain in place, commerce being one of them.
So here we are, developing our well researched and superbly experienced venture into a more direct alignment of consumer and seller. The efficiencies are sound, the execution is amazing, but who will embrace it? In my opinion, all who possess the same energy that began this venture. Those who know well beyond any other time before, the recent past has not served us as well as the future is about to.
Is Titan the word to use here? Another could be champion, you get the picture. Either way we could imagine by hearing, a leader is described. You know the one we so very rarely get to be (on a grand scale) but often hear of in others.
As title suggests, referring to commerce and those considered “Titans” of. Who by what means granted such position and title. You know Amazon’s, eBay’s and alike, the billionaire companies that sought and conquered. Was it the press? or maybe the gossip forums formed by us which now proclaim themselves social networks. From who’s opinion it matters not, for certain it was ours who granted them so. Popularity by size of revenue is the vessel we use to propel, seeing not the real champion to which is our claim.
You see we have always looked to others and held high as the creator, when all along it was our adoption which caused it and every. As yesterday, the time before and again today I grant them. Maybe one day further “Our” will become “we” and “we” will unite to resurrect and take command.
It is commerce and all within that was lost, for we gave yield and forgot our worth. So now that we have powerful new tools of communication and tech, the time is here for all to gather. To do so separately is to not utilize our numbers. So lets join and group to move forward our quest, as we pursue our goods on our terms and by our way.
It is by way of About2Buy.com we march, to say no more no way to all the former. We do so for you have forgotten, that to push, pry, track, record and follow damages dignity as well as my confidence in. So perk up and listen, for I will announce to you and the masses my pursuits and intentions from here on in, if alike your urged to follow. I then will award and allow you to prosper, for my business if not taken for granted will forever be graciously given.
If you’re a buyer stay tuned, privacy and freedom are on the way. If you are a seller stay plugged-in, consumers a plenty are About2Buy.
Live Free, Live Well
Watching all the social internet noise my mind can assimilate, many a thing become clear. One consideration is to imagine the social compared to marriages, friendships and relationships. I’m sure psycho Therapists and alike are having great fun as of late, especially when observing the environments provided. More like ecosystems than any, they structure themselves as to create the actions and behaviors to sustain.
When said ecosystems reach a level of influence upon their users, many become bored and seek to deepen their relationship with. Now normally this is done to expand population and to comfort the financial bottom line through exploitation of. Don’t get me wrong the sites and tools of which I refer are quite attractive and useful to those who frequent. But as stated in earlier posts, many expansions enacted have but one fiscal purpose.
As some expansions of service are well intended, it is very important to balance the offerings and not to “Smother” the relationship. This as mentioned may describe the actions of many who are no longer. Users basically disengage (divorce) from overwhelming feelings like that of a smothered relationship.
Now while the Tech press, bloggers, social media, etc. have glorified the many and much released by Facebook (F8) recently, I have this strange feeling the relationship Facebook just adjusted may have initiated the “smothering” process of which does not usually go well. It’s kinda interesting how a certain type of personality when absent of healthy relationship experience acquires this habit to smother. Internal feelings that speak “I want so much for this to work out”, I want you so very much”, “please don’t leave me” persist to destroy what may have been a perfectly good relationship.
OK, so we all are aware of (from our own life’s experiences) or been at the giving or receiving end of, but could such notion be applied toward an Internet social enterprise? If from this point of view one considers, it is not unthinkable to notice? Everyone loved the relationship they had in the beginning, what we have now is too much to handle.
As we learn, observe and prepare this extraordinary service called About2Buy.com, It is certain we will leave all guests alone to venture, discover and participate as they will. We will be here to share it with and careful not to push it upon.
“Living free” is unrivaled, Cheers!