What We Know Today

Time provides small spaces where immaturity may be transformed into opportunity.

45% of consumers will re-channel their intent for just 2.5% savings.

So very hard to know what consumers want these days. Yes, I know big data thinks they know. That solution is no more than a very good predictor of past behavior. Those technologies and business models based upon the proclamation of future intent, will most certainly provide superior results at a much lower cost.
We pay a lot of attention to surveys and studies published, here at About2Buy. It helps us gauge whether we are on the right or wrong track. A particular question posed by many to whom we present, is will the consumer redirect their course in order to save a small amount of money. The latest data from marketing charts answers this question quite well. Link: Marketing Charts
A question that comes to mind. If 45 percent of consumers will leave a store (physically) to save 2.5 percent, upon the internet, would that percentage remain the same or be higher?
Does this mean that of the $528,000,000 spent daily online (2011 US commerce Dept.) for retail product, 45 percent may be redirected by providing a new routine that allows for a small but improved reward?
This is what About2Buy is, a fast simple way for anyone to easily adjust the routine to improve their reward.
It’s a great life, isn’t it?
Contact Brad Gunderson to be a part of this incredibly fun project.

Eureka moment leads to ‘commerce re-channeling’

Brad Gunderson credits his grandparents and parents — all longtime business owners in Siouxland — for his entrepreneurial ethic, which is helping him launch About2Buy. Click Photo for Full Article.

eCommerce Re-Channeling

Re-associate, re-position, realign …..re-channel, are the words we use around here to describe our very detailed knowledge capital. After a total of seven years moving ahead with 2 1/2 years in planning and development, an understanding of all that is used and potentially could be used as to re-channel commerce, is deep and very diverse. We at this point could be one of the foremost in the field, if there was a field. We are getting kind of lonely, so very long without anything else showing up on a Google search. We either are blazing a path for others to follow, or are forever going it alone.

Re-Channeling is not popular because (frankly) many in all that is marketing and advertising are scared to death of it. In its most basic form, it is an “effective process possessing the correct personality to entice a very focused consumer to a more favorable outcome. This outcome “must” be more favorable to all parties involved (Buyer & Seller). As we have some very obvious ways proposed to accomplish this, there are some very exciting discoveries that are preserved. The timing of which will be groundbreaking to say the least.

So today I feel it important for those who read to know, it is not the intended path that may yield most and every. It is that unintended detour to which more and all may be placed.

Check out our “teaser” video on YouTube. http://youtu.be/aML-60kYtAk

A Marketplace for Commuters

What is a destination, is it where we intend to arrive? Not just for travel, a destination for many is the desired end result. Examining this behavior in the products we seek, there are several roles:

(1) The Traveler – Conducts oneself more as a tourist, rewarded by the journey. The destination could be any along the way.

(2) The Commuter – Focused solely upon arrival at the destination. End point remains the goal.

In commerce,  (1) is a shopper, (2) is a buyer. Daily, there are a healthy amount of about the web, (1) “the traveler” is by far the most highly sought. Why would this be,  wouldn’t the “commuter” be of most interest? Well that depends upon your point of view, are you selling product or selling advertising? Not hard to realize upon the Internet, the prior promotes “buying”, the latter promotes “shopping”. If shoppers convert to buyers rapidly, less advertising is required. As a (remedial) result spending for will decrease, increased margins (for sellers) are the result.  Decreased margins for advertising also is the result.

So is devoting more time and effort to advertising the most efficient path for sellers to follow? Not really, in fact efforts as will definitively increase costs equal to the amount of realized gain. If this is what one prefer’s to do, we wish you well. If as an effort one would prefer to gain additional profit, than a more direct alignment to the consumer should be sought.

Sellers everywhere have but a brief moment remaining. If the “destination” does not become more-so of favor, everyone in one capacity or another will (without benefits) end up working for Google, Facebook and alike. About2Buy is coming to remove your dependence from, if you buy or sell anything upon the Internet, sign up for this extraordinary ventures website “beta test” at: http://www.about2buy.com/.

Live free, Live well!

Sign Up For Our Beta!

The About2Buy Social Marketplace Is In The Works. If You Buy or Sell Product, Sign Up For Our Exclusive Beta Right Now! http://www.about2buy.com

The Past Has Not Served Us As The Future Is About To!

Having been born into a family which facilitated buyer/seller exchanges by the hundreds of thousands, it is beyond amazing what insight is collected. Also one develops a unique but informed perspective on what could be skillfully introduced into the commerce system.  Now before I get started, it should be made clear that we through our venture are not out to eliminate jobs in marketing, advertising, lead generation and all that is associated. To the contrary we feel that if our methods are embraced and this hybrid industry takes hold, we strongly feel employment will increase substantially. The opportunities and employment will just look a little different.

Now while humanity proves time and again, the nearest and most efficient path is not always the best one. Over the last century there are all kinds of inventions that  made more sense on paper than the real world was ready for. So how does one know something is going to work and is right for it’s time? Plenty a theory has tackled just this for a very long time, the educated guess is as far as it goes.

So to know where we are to arrive must be propelled by something, the why to our madness. You see every idea has that which empowers, a moment possessing sufficient energy to propel beyond. Ours from that moment has been in the works for some time now, a tribute to all who brought forth the lessons of commerce over many generations to where we are now.

The energy to propel was created by many thoughts and concerns, poor stewardship of the commerce system is one. Lack of attention to true service by the investment banking industry and many portions of our government may be the other. But more-so how we as a society are going through very rough times due to some outdated structures which remain in place, commerce being one of them.

So here we are, developing our well researched and superbly experienced venture into a more direct alignment of consumer and seller. The efficiencies are sound, the execution is amazing, but who will embrace it? In my opinion, all who possess the same energy that began this venture. Those who know well beyond any other time before, the recent past has not served us as well as the future is about to.

Commerce Error Detection & Correction?

In coding theory error detection and correction or error control are techniques that enable reliable delivery of digital data over unreliable communication channels. Many communication channels are subject to Channel Noise, and thus errors may be introduced during transmission from the source to a receiver. Error detection techniques allow detecting such errors, while error correction enables reconstruction of the original data. Source: http://www.wikipedia.org/

Ok so what is the error?

Answer: Consumers Fragmented Pursuits.

So what is a commerce pursuit?

Answer: Random searching, review reading, discussions and the various acts associated with the certain acquisition of a product or service.

So what is the proposed error control?

Answer: A process by which random, fragmented (commerce) pursuits are harnessed and redirected to establish reliable organization.

What is the error correction?

Answer: Detect the “noise” (fragmented pursuits), organize and re-energize for the production of a successful result.

Why are we addressing this concern?

Because the internet currently may provide more net profit to advertising (and all related) as a whole than product selling. This could cause conversions (in all actuality) to be unattractive. For when a consumer converts, the quest is over and advertising (and related revenue) cease in relationship too.

Clarification: To all that are involved in the advertising and marketing chain (excluding conditional affiliates), it is more profitable when the consumer does not convert for an extended period of time.

So the argument from here can commence, who in the process deserves more of the profit?  The product provider who acquires and provides the item or the advertiser who through various channels produces the consumer?

Thanks

Oneself or Others

For whose benefit do I listen or speak?

For whom are the words received or sent forth?

Either, for oneself benefit as many.

Brad Gunderson

If you use this quote in any form, remember to reference or quote the source.

In Alignment with the Future

Being part of the future is more about aligning yourself with than pursuing to become part of. The future is not a place ahead we are aspiring to reach, but more-so as a forward place formed by inspiration and ideas which is moving toward’s the present.

Brad Gunderson

If you use these quotes in any form, remember to quote the source.