Re-associate, re-position, realign …..re-channel, are the words we use around here to describe our very detailed knowledge capital. After a total of seven years moving ahead with 2 1/2 years in planning and development, an understanding of all that is used and potentially could be used as to re-channel commerce, is deep and very diverse. We at this point could be one of the foremost in the field, if there was a field. We are getting kind of lonely, so very long without anything else showing up on a Google search. We either are blazing a path for others to follow, or are forever going it alone.
Re-Channeling is not popular because (frankly) many in all that is marketing and advertising are scared to death of it. In its most basic form, it is an “effective process possessing the correct personality to entice a very focused consumer to a more favorable outcome. This outcome “must” be more favorable to all parties involved (Buyer & Seller). As we have some very obvious ways proposed to accomplish this, there are some very exciting discoveries that are preserved. The timing of which will be groundbreaking to say the least.
So today I feel it important for those who read to know, it is not the intended path that may yield most and every. It is that unintended detour to which more and all may be placed.