Having been born into a family which facilitated buyer/seller exchanges by the hundreds of thousands, it is beyond amazing what insight is collected. Also one develops a unique but informed perspective on what could be skillfully introduced into the commerce system.  Now before I get started, it should be made clear that we through our venture are not out to eliminate jobs in marketing, advertising, lead generation and all that is associated. To the contrary we feel that if our methods are embraced and this hybrid industry takes hold, we strongly feel employment will increase substantially. The opportunities and employment will just look a little different.

Now while humanity proves time and again, the nearest and most efficient path is not always the best one. Over the last century there are all kinds of inventions that  made more sense on paper than the real world was ready for. So how does one know something is going to work and is right for it’s time? Plenty a theory has tackled just this for a very long time, the educated guess is as far as it goes.

So to know where we are to arrive must be propelled by something, the why to our madness. You see every idea has that which empowers, a moment possessing sufficient energy to propel beyond. Ours from that moment has been in the works for some time now, a tribute to all who brought forth the lessons of commerce over many generations to where we are now.

The energy to propel was created by many thoughts and concerns, poor stewardship of the commerce system is one. Lack of attention to true service by the investment banking industry and many portions of our government may be the other. But more-so how we as a society are going through very rough times due to some outdated structures which remain in place, commerce being one of them.

So here we are, developing our well researched and superbly experienced venture into a more direct alignment of consumer and seller. The efficiencies are sound, the execution is amazing, but who will embrace it? In my opinion, all who possess the same energy that began this venture. Those who know well beyond any other time before, the recent past has not served us as well as the future is about to.

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